https://evan-slater.com/hailo-effective daily 0.75 2016-04-16 https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460322279293-6YKQE7CBWCPN9KG701NS/image-asset.jpeg Hailo // The Rates are Too Damn High - Hailo The Rates Are Too Damn High FT. Jimmy McMillan // Integrated Campaign Cut through the ‘Uber’ clutter. Up against a transportation juggernaut, Hailo needed a way to garner some attention around a fairly functional message without spending massive media dollars. The solution: a strategically aligned spokesperson who just happened to have a penchant for making noise for the little guy. With Jimmy McMillan at the helm we shared a simple message: the rates are too damn high, so we lowered them. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460321349888-5WDQ2N1S8LQHRKISORR5/Hailo-Cards-Multiple.png Hailo // The Rates are Too Damn High Collateral // Phone-shaped trial cards https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460321362535-XCG8XWTU0G2OHCIIYAFJ/Hailo-Print.png Hailo // The Rates are Too Damn High Print https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460322330781-8MX8QSDH68UGK1BBKN9B/Hailo-situ-Press.png Hailo // The Rates are Too Damn High Press & Consumer Propagation https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1459278715871-HCWVEGTUKU4C4YTMFXU5/PreviewScreenSnapz001.jpg Hailo // The Rates are Too Damn High https://evan-slater.com/kiehls-artfully-made daily 0.75 2016-04-16 https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312218678-NCX6V944CXOXVCGRHEL1/image-asset.jpeg Kiehls // Artfully Made - Kiehl's Artfully Made // Social Campaign Tell hundreds of product stories, without using a word. From Amazonian White Clay to NASA sourced Aerolite, what goes into each and every jar, bottle, and vessel of Kiehl’s is a work of art. To share the stories in a format simple enough for social, we worked closely with artists from around the world giving them free reign to interpret product and heritage stories. No media budget (or 48 country translation) necessary. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312115657-UFHWZTWQAVSM1SNV0RQN/image-asset.jpeg Kiehls // Artfully Made - Artfully Made Overview https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312097218-V2KX1CY7TUHZOIMDWACY/007_HattieNewman.jpg Kiehls // Artfully Made Rare Earth w/ Amazonian White Clay https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460311991818-6HVTTWLDV8AFVQ9Z8GXA/BrandHeritage.jpg Kiehls // Artfully Made https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312098254-JYCPT3LTLIRNANMHSSSN/021.jpg Kiehls // Artfully Made Super Multi-Corrective Cream https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312100990-K1JYC0JG9X5F8PRZRTIY/BrandHeritage.jpg Kiehls // Artfully Made Sustainable Heritage https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312128853-V9YTBFIKNYRZ1WKPUL3E/UV+Defense.jpg Kiehls // Artfully Made Super Fluid UV Defense https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312102929-N5EL292OEUK4E0N46OGV/Hannes+Hummel.jpg Kiehls // Artfully Made Rare Earth Product Line https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312102903-6P51E4JWTDM708NZ458G/kiehls_blindsalida_complete_largest.png++.png Kiehls // Artfully Made Whipped Creme De Corps https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312104083-II2DZIYEYXMDSAIGMSZH/kielhs_calendula_final.jpg Kiehls // Artfully Made Calendula Herbal-Extract Toner https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460312334897-UZ6HTNYG9KL91CZ1UI82/artfully-made-hero-v2.jpg Kiehls // Artfully Made https://evan-slater.com/thework daily 1.0 2023-10-09 https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1680020456178-E8XWJH0HXITAOUXVENN4/62c5c30edd662da0190ca1d8_11_24_Mic.png Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1683143662400-9L280UGUPNY3KGW1GQRG/PreviewBIG.png Right Brain https://static1.squarespace.com/static/557f0969e4b0c3993defaa3e/t/65242fc82b1b482c038ffa2e/1696869773594/ Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1459277216327-UVNAHF4B1U9F003TT6JQ/WIERDO+WORKSHOP_THE+SHINDELLAS_ROAD_OWNERS-0012.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1459263786937-PO38Q1DK6ZZGEI2DBPT0/IMG_0758.JPG Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1459277978577-YX8ZS0O2SDFHP35T5VKD/schweid-peppercorn.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460313585314-77EL298KKPUM87Q6SB0D/2015_01_24_PuppyChow_LaCunha_375.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460317091518-OPIJY1I0FB1RG8ANRCMM/sbs_CP.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460316727351-JA3YADJ30RYJ9ISB7QCF/Derek.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460319739735-LB2IEOCYKUYFN0G7B5NV/Stoli_2.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460424049897-5E0XSYCF7Z0N59ML2BO7/cocacola_glass-vrayforc4d-full2.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460320504003-GG5M83SU0M51V2MSHLZZ/2-8-12-KellerAMEX-6715.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460323939033-U00YYRCPX0BY5CLMD7YN/makemusicchange-hero.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460324306582-B27O8RJAZVOH9A6CSOI6/Spotify_20141121_0328.JPG Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460324166789-8AK98J0409GA5UJJOGHD/Header.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460426435717-U392NUOAO7ZKOO7UFDW2/Amex.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460423899617-XRKVH63ZYC0E9LAOXQI2/p199sq11n5gcg1ho414db17ppe3f4.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460427350211-MAP597L1SD77KV42V8RD/IMG_4520.JPG Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460423666255-HDTXH2P6EFOWIG72BRRP/Google+ChromeScreenSnapz002.jpg Right Brain https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460425200795-TKWVT5KE1DYWVPK86A2M/Google+ChromeScreenSnapz003.jpg Right Brain https://evan-slater.com/kiehlspioneers daily 0.75 2016-04-17 https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460345855445-DFAKFOL0KHY3AMZ662UE/static1.squarespace.jpg Kiehl's // Pioneers By Nature - Kiehl's Pioneers By Nature // Digital Campaign 165 years of history. Neatly Organized. How do you share 165 years of Kiehl’s history without a 2 hour documentary? You collect every artifact they’ve got into one place, then photograph, film and build it into a website that turns their most compelling historical stories into the first shoppable archive of it’s kind. That’s how. See the live site here. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460345855386-PAPP3Q80PR1IU8LNML7X/pioneers-2.jpg Kiehl's // Pioneers By Nature Digital Hub // Story & Product Detail https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460346222668-J404TEIZDCBSNB564CRO/image-asset.jpeg Kiehl's // Pioneers By Nature Narrative Film https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1460692161224-86RYIXQPTABCVSIUEF08/PioneersKeyFrame.jpg Kiehl's // Pioneers By Nature https://evan-slater.com/thebiz daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1537930798213-J7EHZ4RI88OOEBQPA7IH/Office4.gif Left Brain - Heat NY // I built a creative consultancy What started with three of us in a diner two years ago, has quickly turned into the most successful, creative ‘new model’ agency in the country. Perhaps the planet. Maybe even the solar system. In twenty four months we went from a handful of folks in a restaurant booth, to nearly seventy-five in an office (of which I also happened to have designed every inch, nook, cranny and corner). A different model from the outset and different ambitions from day one have created something truly unique in the marketplace. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1680016799663-IAJBA6X0KUTGSN5ON3JS/Screenshot+2023-03-28+at+11.19.55+AM.png Left Brain - Veneer // I created an AdOps Platform A couple years into running an agency, I felt there had to be a more efficient way of managing client relationships. So we built the first-of-it’s-kind AdOps platform from the ground up. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1658499186375-B43U1KVHV3JBD6K0TKXS/62c5e0b0b7f2b5737a735c56_10_13_JM_Package-1BG.jpg Left Brain - JamieMakeup // I co-founded a beauty brand Created, formulated, designed and launched a badass beauty brand (in partnership with the effortlessly awesome Jamie Greenberg). Seed funded, killing it in market with multi-faceted products people dig and a boisterous brand they love. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1537373874119-VAD6ISZU9YGFDFTN4HB8/nightimac.jpg Left Brain - Night Agency // From Zero to Award-Winning In twelve months or less. I joined indie-shop Night Agency as the third partner in the business. Together we took a little Soho upstart and built it into an award-winning ad agency and successful incubator (that’s right) in a few years. And while they’re not my favorite benchmark of creative success, we turned the creative reputation by generating major creative awards within a year. https://images.squarespace-cdn.com/content/v1/557f0969e4b0c3993defaa3e/1538450538345-JI851EWE9WR7T3EPZ7OY/Bout_Logo.jpg Left Brain - Bout Fight Club // I Opened A Boxing Gym Passion + Marketplace Opportunity = Bout Fight Club. After a few years in the ring I noticed boxing start to catch on. People love it. It’s cathartic. It’s visceral. It’s about the most unchanged sport in the history of history. Yet the problem was that the authentic gyms smell like a dirty gym sock on a hot day and the few upstarts can’t teach you how to throw an actual punch to save your life (or your dignity). So we created Bout Fight Club. And it’s been packed since day one. https://evan-slater.com/about daily 0.75 2024-02-15