Kiehl's Act Any Age // Digital Campaign
An anti-aging campaign that acts a bit different.
Ask anybody on the planet how old they feel and, odds are, it won’t match the number on their birth certificate. Rooted in the insight that age is just a number, Act Any Age invited Kiehl’s consumers around the globe to embrace the age they feel. At the center of the campaign was a simple piece of video content that told a touching story through the universal language of music and dance. Act Any Age was able to generate hundreds of thousands of impressions around the world despite a non-existent media budget.
Global Press
FILM // Robert, Age 40
Social Response