LG Mobile // Global Platform
A true case of data driving different creative. When we delved into the real depths of the global mobile market, we discovered that as important as the content of communications was their production quality. Which meant when the mothership makes some massive celebrity driven ad that doesn’t translate to 80% of their markets, what people end up seeing is poorly funded, local messaging.
Bad marketing production quality = bad phones. Simple.
Armed with that knowledge, we developed a creative platform that allowed markets around the world to slot in bits of local color or create local messages, with high-quality assets.
They did. And it worked.
LG Milk :15
LG Astronaut :15
LG Meatball :15
LG :30 "Hands Anthem"