Purina The Puppyhood // Business Solution & Integrated Campaign
Build a better business, not a better ad.
Two major problems: Billion dollar brand Dog Chow is losing marketshare and consumers are clueless when it comes to how to raise their puppies. The wrong answer: a TV ad.
The right answer: a utility. We built the most comprehensive (and only) utility full of information and customized guidance to help people raise their furry friends. We then used the massive Puppy Chow marketshare to seamlessly transition people into adult Dog Chow – at the right time. Everybody wins.
Content Partnership // Buzzfeed Max
Communications
Social Communications
Film // Training Video: Begging