Global brand awareness. Zero paid media.
How do you build global awareness for a billion dollar skincare brand without a dime in paid media? You partner with Derek Zoolander, that’s how. In our quest to build the Kiehl’s brand globally, we opportunistically identified a partnership with vast media exposure and unique brand alignment. Then created a campaign that both the studio and the brand could get behind.
In-store & Digital Communications
Alec Baldwin X DZCFPWDAG // We partnered with celebrities and influencers whose results were just too powerful to not share. It was shared across their social channels, earned major media coverage and scored a sweet spot (unpaid) on Funny or Die.
Martha Stewart X DZCFPWDAG
Giuliana Rancic X DZCFPWDAG
Chloe Sevigny X DZCFPWDAG
Hannah Davis X DZCFPWDAG
Limited Edition Product