BlackRock Financial // Global Rebrand
Working with BlackRock and partner agencies, I developed a global brand language and films for BlackRock that upends the category, literally( click the films and you’ll see). Language, tone, positioning all happened in record time - and looks sexy for a category that categorically isn’t.
Finance Disrupted :30
Finance Disrupted Manifesto Film
Because if there’s no manifesto, did it even happen?