Stoli Elit Let Them Hate // Campaign Concept
Recession be damned – the world needed a more expensive vodka. A much more expensive vodka. The natural inclination was to talk about how it's made (which is kinda cool) or the way it tastes (which is a little different) but when people are ordering it for $800 at the boom boom room I'll venture a guess that they don't really give a shit.
Instead of providing excuses for spending that sort of dough on a bottle of vodka, we gave immodesty permission.