Create a burger brand. From scratch.
We partnered with a fourth generation burger family (that’s right, nothing but burgers for four generations) to build a brand that fills a major marketplace gap. Artisanal burgers were nowhere to be found in the major chains, so we set out to create a product that delivered against that mission at each consumer touchpoint. From designing a new form of packaging, to building a mouth-watering website and creating the company's first marketing effort, we brought Schweid & Sons into over 5000 stores across the country. In under a year.
Film // Make Burgers Great Again
Instagram Film // MBGA Australian Accent
Instagram Film // MBGA Angry Gary
Instagram Film // MBGA Wait, what?
Instagram Film // MBGA Box Box
Press // For a minuscule budget film, we found our way into creative picks-of-the-day across the board.