Stoli Go F Yourself // Integrated Campaign
Turn a TV campaign into something engaging.
The TV concept: Would you have a drink with you? All we had to do was let you create a (slightly absurd) other you to have a drink with. Is he an oligarch? A divorce attorney? A trustfund baby? Mabye a yachtsman? You bring him to life on Facebook where he keeps in touch with you and buys you a drink at a local bar now and again. Your other you comes with all sorts of other good stuff too - his or her own webpage, business cards even a life phone number courtesy of Google voice. The other you even gets ads - which become our ads. The circle of ad life is complete.